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Who We Are

Here at Alfa99, our purpose is to make the world smarter, happier, and richer. We help millions of people around the world achieve their financial goals every day. We believe in treating every dollar as an investment in the future you want to create. We believe that investing in great businesses, for the long term, is the most effective path to wealth. We strive to fulfill our purpose by truly serving every Alfa99, from our employees to our members to our community. That’s why in all our work, we endeavor to follow the “Golden Rule” of treating others as we ourselves would wish to be treated.


What We Do

Alfa99 provides free and premium investment guidance to millions of individual investors around the world on (the site you’re on right now!).
Here’s how we do it:

  • checkPremium membership services that provide stock recommendations, detailed analysis of companies, model portfolios, live streaming video during market hours, and more
  • checkFree market news and commentary with hundreds of new articles published each week
  • checkMember-only tools and programming for building your ideal portfolio, tracking your performance, and monitoring companies of interest

Who We Serve

Individual Investors

We provide the financial planning, advice, and educational resources that investors and emerging investors need, including retirement planning, wealth management, brokerage services, college savings and more. Our straightforward pricing delivers value with no account fees, no minimums to open a retail brokerage account, commission-free trades and more.


We work closely with employers to create dynamic benefit programs for their employees, including employee retirement savings, health and welfare, stock plan services and more.

Advisors & Institutions

We help wealth management firms and institutions grow their businesses and navigate the changing industry landscape. In addition to our insights, expertise and exceptional client experience, we provide investment and technology products and solutions, clearing and custody services, and institutional trading products, services and execution to thousands of firms.


We believe the possibilities for our customers are endless. Always challenging the status quo means exploring new technologies to harness innovation, fostering a culture that encourages new ideas and embracing agile approaches to move faster for our customers.

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Our Core Values

At Alfa99, our highest priority is to foster inclusion and belonging so all employees can thrive both personally and professionally. We believe diverse teams perform better. From our board of directors to our recruiting pipeline, we strive for diversity, both inherent and acquired.


Foster inclusion and belonging.


Do great things together.


Search for a better solution.


Revel in your work.


Make us proud.


Play hard, play fair, play to win.